Digital Marketing / Internet marketing / Online Marketing are some of the most used terms of this marketplace today. However, it is sadly just a lot of jargon for most of your companion who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business customer? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of your merchandise onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is this method. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing aside social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it assists you to stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them about their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771